About Us

Formerly known as Aurum Group Ltd, The Watches of Switzerland Group is the largest prestige luxury jewellers and timepieces specialist operating in both the UK and USA with brands Goldsmiths (UK), Mappin & Webb (UK), Watches of Switzerland (UK and USA) and Mayors (USA). The Watches of Switzerland Group has over 125 showrooms (including 17 dedicated Mono-brand boutiques in partnership with Rolex, TAG Heuer, Omega and Breitling and has leading presence in Heathrow Airport (with representation in Terminals 2, 3, 4 and 5) and 5 online transactional websites. In the UK they are the largest retailer for Rolex, Patek Philippe, Cartier, Omega, TAG Heuer and Breitling.

Following the acquisition of Mayors Jewellers in Florida and Georgia and the opening of The Watches of Switzerland in Soho and Hudson Yards, New York and the Wynn Hotel in Las Vegas, The Watches of Switzerland Group has established itself in the US marketplace with brands such as Rolex, Cartier, TAG Heuer, Omega and Breitling.

Our Mappin & Webb brand currently holds appointments as the “Jewellers, Goldsmiths and Silversmiths’ to Her Majesty the Queen and ‘Silversmiths’ to His Royal Highness the Prince of Wales. In 2012, Mappin & Webb’s master craftsman was appointed Crown Jeweller, custodian of the Crown Jewels of Her Majesty the Queen, the greatest honour that can be bestowed upon a jeweller.

Press releases

Jewellery Hygiene: Experts at Goldsmiths Explain How To Clean Your...

A fifth of UK adults (20%) have admitted to never cleaning their jewellery - including watches and rings - according to latest research from... read more

25.11.2020 • By Watches of Switzerland Group: Goldsmiths